Whereas the new backup system for Windows 8 might not be suited for all kinds of users, it certainly helps home users of the general requirement of having to consider 3rd party applications, go through reviews and go through different licensing systems.
Not to mention the fact that Microsoft’s solution is certainly a lot easier to use than all those complex application you might find on the market. Albeit, some of them are built for the home user, it’s a lot easier when it’s already installed and already built for your system.